A few months ago, a friend asked me to laser etch a sports logo out of wood so he could hang it on his wall. In an effort to save wood while I was making the sports logo, I made a few smaller test samples. Once I delivered his sports logo, I also gave him the small test sample. I said, “take this, and you can toss it up on your rear view mirror.” In that moment, I realized if I added a scent to the wood, I had a wood car air freshener, and the idea for Fresh Emblem was born. Many prototypes later, the product has been honed in to provide you with the freshest wood car air freshener possible. And hey, if you don’t like the scent or it dissipates too quickly for your liking, you still have an incredible piece of car art hanging on your rear-view mirror.